ADVERTISING BENEFITS

BENEFITS OF TARGETED ADVERTISING

Senior Living offers a targeted approach to marketing. If you already advertise or market to the 50+ demographic or you want to adjust the focus of your business to capture this exploding market segment, Senior Living offers a direct link to these potential customers. By investing your advertising dollar in Senior Living, you know that EVERY READER has the potential to be YOUR CUSTOMER. Among our readers are seniors, families and friends of seniors, people planning for retirement and professional service providers.

MAGAZINE vs NEWSPAPER

Magazines and newspapers differ in what they can offer. Magazines are a higher-end product, printed on quality paper stock that produces sharp images, brilliant colors and rich texture. Magazines tend to have a long shelf life - they stick around an average of three months according to statistics. They are often used during this time as an information source, increasing the potential number of times your ad could be read. Magazines tend to be read over several days, again offering multiple opportunities for your ad to be noticed. Over 75% of our readers say they read our magazine from cover to cover. This means YOUR AD is DEFINITELY being seen by almost EVERY READER, since they don’t skip a page! It makes good sense to advertise with us.

SENIOR LIVING MAGAZINE OFFERS INSPIRATION

Senior Living magazine loves to celebrate the lives and achievements of people over the age of 50. Taking care to present a positive outlook on life, Senior Living is inspirational, entertaining, friendly and informative, honoring seniors as respected, purposeful members of our community. The people you read about in our magazine are active citizens, with interests that span the spectrum.

WE CELEBRATE THE SUCCESS OF OUR ADVERTISERS

Almost every issue of Senior Living contains a testimonial from an advertiser who has generated positive, and often exceptional, results from their advertising. For results of your own, give us a call. We can help you develop a campaign that includes a combination of Senior Living magazines, website advertising, and participation at special events.

SENIOR LIVING MAGAZINE – THE MOST LOVED SENIORS MAGAZINE IN BC

Senior Living Magazine projects a positive and upbeat attitude. It is inspirational, warm and informative. Our typical readers are mature, active citizens who appreciate their community and have a desire to be connected to those around them. Senior Living Magazine is a keeper. People read it long after its cover date. It serves as an on-going resource for valuable information, and promotes products and services targeted to the 50+ consumer.

YOUR CUSTOMERS ARE READING SENIOR LIVING MAGAZINE COVER TO COVER

We have earned a reputation for being one of the best loved and most read magazines on Vancouver Island. We are dedicated to earning that same reputation in Vancouver and the BC Lower Mainland. Designed to reach people over the age of 50, our readers include seniors, families and friends of seniors, people planning for retirement and professional service providers. Advertising in Senior Living Magazine ensures you reach a targeted audience every month with your message. We currently serve a readership of over 100,000 on Vancouver Island and the Lower Mainland of British Columbia.

COMMITMENT TO YOUR SUCCESS

Our team is committed to your success. Effective advertising doesn’t just happen…it’s planned. Advertise with us, and get the most out of your advertising dollar with Senior Living Magazine.